OpenSEO Local SEO

Goal

Work out why a business does or does not show up in Google Maps and the local pack near its customers, and what to fix first.

Use this when rankings depend on a physical location or service area. For national organic work, use competitor-analysis or keyword-research.

Required inputs

• projectId
• The business: name, or a cid/placeId (most reliable)
• Its coordinate (latitude/longitude), derive it from a search_local_businesses / get_local_serp_results row; only ask the user when derivation is ambiguous
• One to three keywords customers actually search (e.g. "emergency plumber", not the brand name)

Project context

The project-context tools are free and shared with the app and other agents.

1. Call get_project_context first and ground the work in it, what the business does and where it operates decides which keywords and radius matter.
2. This skill needs business_overview. If it is empty, run a minimal inline setup: infer what the business does and its location from the site and confirm it with the user in one question, write it back with update_project_context, then continue. Never front-load the full interview; suggest seo-project-setup at the end for the rest.
3. Before spending credits, check the research log. If the same research ran within the last 30 days, reuse that result and say so instead of re-buying it.
4. On finish, write back what is durable with update_project_context, local competitors that have a website via addCompetitors (competitor rows are keyed by domain, so skip listings without one), a corrected business_overview, and append a research log entry: { appendResearchLog: { summary: "Local SEO: <business> near <area>. Verdict: <conclusion>" } }.

Deliver as a report

Deliver through the seo-report skill, saving with skill: "local-seo". If that skill is not available, say so and stop before writing HTML.

OpenSEO MCP tools