# SEO Audit

Audit a website, investigate its real search opportunities, and deliver a short...

- Repository: https://github.com/every-app/open-seo (25988 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add every-app/open-seo --skill seo-audit -g -a claude-code -y`
Codex: `npx skills add every-app/open-seo --skill seo-audit -g -a codex -y`
Cursor: `npx skills add every-app/open-seo --skill seo-audit -g -a cursor -y`
Gemini CLI: `npx skills add every-app/open-seo --skill seo-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add every-app/open-seo`

## Description

Audit a website, investigate its real search opportunities, and deliver a short data-backed report on the few changes most likely to grow organic traffic that converts.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# OpenSEO SEO Audit

## Goal

Find the work that would most improve a site's useful organic traffic, then explain it so a non-expert can act on it. Research broadly; recommend selectively. The report leads with one to three recommendations that either capture meaningfully more qualified search demand or stop a real loss.

Use this when asked for an SEO audit or review of a domain, especially for a shareable report. For expert-facing analysis of a competitor or market, use `competitor-analysis` or `competitive-landscape` instead.

## Inputs and project context

- Domain to audit and `projectId` (`list_projects`; if no project matches, `create_project`).
- Call `get_project_context` first. This skill needs `business_overview`. If it is empty, infer what the business does from the site, confirm it with the user in one question, write it back with `update_project_context`, and continue. Suggest `seo-project-setup` at the end for the rest; never front-load the full interview.
- Reuse research-log results under 30 days old for discovery. A ranking claim that drives a recommendation still needs a live check made during this audit.
- On finish, write back what is durable with `update_project_context` (a corrected `business_overview`, the pages the report names via `addKeyPages`) and append `{ appendResearchLog: { summary: "Site audit: <domain>. Verdict: <conclusion>" } }`.

Deliver through the `seo-report` skill, saving with `skill: "seo-audit"`. If that skill is unavailable, say so and stop before writing HTML.

## OpenSEO MCP tools

The rest: https://github.com/every-app/open-seo/blob/HEAD/.agents/skills/seo-audit/SKILL.md