# Content About Page

Build a long-form About page that converts visitors into subscribers and buyers - not a...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill content-about-page -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill content-about-page -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill content-about-page -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill content-about-page -g -a gemini-cli -y`

## Description

Build a long-form About page that converts visitors into subscribers and buyers - not a bio expanded into paragraphs, but a full DR asset that hooks with the reader's problem, tells a story-of-discovery, proves the path with results, and closes with an explicit next step. Outputs a structured content brief plus paste-ready section copy. Use when a website About page exists but reads like a résumé, career history, or humble-brag parade - or when building a new About page from scratch for a personal brand, consultant, coach, or founder. Not for a bio (use content-bio) and not for a full sales page (use convert-sales-page) - the About page is the trust asset in the awareness layer, not the conversion layer.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content About Page - The DR About-Page Arc

> *"The About page is the second-most-visited page on most business websites. It is also the page most people write about themselves. That is the mistake. The reader came to find out if you can help them - not to read your career summary."* - Sean Donahoe, 28 years direct response

The standard About page fails because the writer centers themselves. It opens with their name, walks through their history, lists their credentials, and closes with a photo caption. The reader - who arrived because they have a problem and are deciding whether to trust you with it - is nowhere in the document.

Direct response inverts this. The About page opens with the reader's problem, tells a story in which the writer experienced the same problem and found a path, proves the path with results, and closes with an explicit next step. The writer is still the subject - but they are in the role of the guide who has already walked the road the reader is about to travel. Every section serves the reader's decision: *"Is this person going to be able to help me?"*

This skill builds that page.

## When to Use

Trigger phrases: "write my about page", "rewrite my about page", "about page copy", "my story page", "website about section", "personal brand about", `/content about-page <seller>`.

Use when:
- A website About page exists but every paragraph begins with "I" and ends with a credential
- Someone is building a personal brand site from scratch and needs the trust-anchor page before launch
- A consultant, coach, or founder's About page has good story material but no structural DR scaffolding - it reads like memoir, not conversion
- The page generates traffic but no subscriber/inquiry conversions despite being well-written prose

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-content/skills/content-about-page/SKILL.md