# Convert Cross Sell Page

Author post-purchase cross-sell pages: lateral product offer to existing customer, with...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill convert-cross-sell-page -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill convert-cross-sell-page -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill convert-cross-sell-page -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill convert-cross-sell-page -g -a gemini-cli -y`

## Description

Author post-purchase cross-sell pages: lateral product offer to existing customer, with relevance framing and tight Method-applied copy. Emits brief + paste-ready HTML/CSS. Use when the user has a customer who completed a flagship purchase (and any OTO sequence) and a related product the customer would benefit from. Not for immediate post-checkout upsells (see /convert oto-page) or downsells (see /convert downsell-page) and not for pre-purchase cold-traffic pages.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Convert Cross-Sell Page - Post-Purchase Lateral Offer

> *"The cross-sell isn't an upsell. The buyer's already mid-implementation on the first thing. The job here is to show them the *next* product they'll naturally need - not to extract more dollars while the wallet's open."*

This skill builds the post-purchase cross-sell page: a related, lateral offer to an existing customer who's already past the OTO/downsell sequence.

## When to Use

Trigger phrases: `cross sell page`, `post-purchase upsell`, `related product page`, `convert cross-sell`, `/convert cross-sell <product>`.

Use when:
- The customer has completed flagship + any immediate OTO/downsell sequence.
- A related (not duplicate, not upgrade) product genuinely fits their next step.
- The user wants to maximize LTV without breaking trust.

Cross-sells fire days-to-weeks after purchase, often from email - not seconds after checkout.

## When NOT to Use

- **Immediate post-checkout upgrade** → `/convert oto-page`.
- **OTO recovery** → `/convert downsell-page`.
- **Pre-purchase cold sales page** → `/convert sales-page`.
- **Thank-you page secondary stack** → `/convert thank-you-page`.
- **Auditing existing cross-sell** → `/convert audit`.

## Inputs

Required:
1. **What they already own** - the flagship + any OTO/downsell items purchased.
2. **The cross-sell product** - must be lateral (not the same thing they own at a higher tier).
3. **Implementation timing** - where the customer is in their journey (week 1? month 3? after the first result?). Cross-sell copy hinges on this.
4. **One person + Nerve, post-purchase version** - the new pain that emerged *because* of the first product's success. *"You implemented [flagship]. Now you've got [new problem the cross-sell solves]."*

Optional:
- **Voice continuity from the flagship + earlier funnel.**
- **Existing customer Snapshot proof.**
- **`out_path`** - defaults via `build_report_path`.

## Workflow - All Eight Method Phases

### Phase 0 - Four Questions

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-conversion/skills/convert-cross-sell-page/SKILL.md