Convert Lead-Magnet Page - Free → Email Opt-In

"A lead magnet page is a sales page where the price is the email. Same Method, same locks, same close - but the currency is permission instead of money."

This skill builds the page that converts visitors into email subscribers in exchange for a substantive free asset. Longer than a squeeze, shorter than a sales page - the full Method, scaled for a lower-friction yes.

When to Use

Trigger phrases: lead magnet page, free guide page, free training page, opt-in landing page, /convert lead-magnet-page <topic>.

Use when:

• The user has a substantive free asset (15, 60 minute training, 20+ page guide, full swipe file, calculator/tool, mini-audit).
• Cold-to-cool traffic needs more persuasion than a squeeze provides.
• The lead magnet is the front of a longer email-driven funnel.

When NOT to Use

• Super-short single-promise opt-in → /convert squeeze-page (60, 120 words).
• Pre-sell content for cold traffic → /convert bridge-page.
• Post-opt-in delivery + secondary offer → /convert thank-you-page.
• Webinar registration → /convert webinar-reg-page.

Inputs

Required:

1. The lead magnet - what's being given away. Format, length, deliverable.
2. The promise - the specific outcome the lead magnet delivers (not "tips" - "the exact 6-email cold sequence that's pulled $1.4M for our agency clients").
3. One person + Nerve (One Person Rule).
4. Form destination + post-opt-in URL.

Optional:

• Brand colors / logo + lead-magnet cover image.
• One full proof beat - Anecdote + Receipt.
• Backend offer hint - what the email sequence eventually pitches (informs what kind of lead the magnet should attract).
• out_path - defaults via build_report_path.

Workflow - All Eight Method Phases

Phase 0 - Four Questions