# Convert Lead Magnet Page

Author lead-magnet (free → email) opt-in pages: longer than a squeeze, full...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill convert-lead-magnet-page -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill convert-lead-magnet-page -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill convert-lead-magnet-page -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill convert-lead-magnet-page -g -a gemini-cli -y`

## Description

Author lead-magnet (free → email) opt-in pages: longer than a squeeze, full Method-compressed argument for why the freebie is worth the email. Emits brief + paste-ready HTML/CSS. Use when the user has a substantive free asset (guide, training, swipe file, audit, calculator) and needs a page that converts cold-to-cool traffic into email subscribers. Not for super-short single-promise opt-ins (see /convert squeeze-page) or post-opt-in delivery pages (often fold into /convert thank-you-page).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Convert Lead-Magnet Page - Free → Email Opt-In

> *"A lead magnet page is a sales page where the price is the email. Same Method, same locks, same close - but the currency is permission instead of money."*

This skill builds the page that converts visitors into email subscribers in exchange for a substantive free asset. Longer than a squeeze, shorter than a sales page - the full Method, scaled for a lower-friction yes.

## When to Use

Trigger phrases: `lead magnet page`, `free guide page`, `free training page`, `opt-in landing page`, `/convert lead-magnet-page <topic>`.

Use when:
- The user has a *substantive* free asset (15, 60 minute training, 20+ page guide, full swipe file, calculator/tool, mini-audit).
- Cold-to-cool traffic needs more persuasion than a squeeze provides.
- The lead magnet is the front of a longer email-driven funnel.

## When NOT to Use

- **Super-short single-promise opt-in** → `/convert squeeze-page` (60, 120 words).
- **Pre-sell content for cold traffic** → `/convert bridge-page`.
- **Post-opt-in delivery + secondary offer** → `/convert thank-you-page`.
- **Webinar registration** → `/convert webinar-reg-page`.

## Inputs

Required:
1. **The lead magnet** - what's being given away. Format, length, deliverable.
2. **The promise** - the specific outcome the lead magnet delivers (not "tips" - *"the exact 6-email cold sequence that's pulled $1.4M for our agency clients"*).
3. **One person + Nerve** (One Person Rule).
4. **Form destination + post-opt-in URL.**

Optional:
- **Brand colors / logo + lead-magnet cover image.**
- **One full proof beat** - Anecdote + Receipt.
- **Backend offer hint** - what the email sequence eventually pitches (informs what kind of lead the magnet should attract).
- **`out_path`** - defaults via `build_report_path`.

## Workflow - All Eight Method Phases

### Phase 0 - Four Questions

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-conversion/skills/convert-lead-magnet-page/SKILL.md