# Convert Open

Generate Four-Layer Opens for any direct-response asset: Layer 1 Nerve Strike + Layer 2...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Business
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill convert-open -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill convert-open -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill convert-open -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill convert-open -g -a gemini-cli -y`

## Description

Generate Four-Layer Opens for any direct-response asset: Layer 1 Nerve Strike + Layer 2 Side Door + Layer 3 Skin in the Game + Layer 4 Fingerprint. Produces 5 ranked opens with section-by-section breakdown. Use when authoring a sales page, VSL, email, ad, or any opener that must make the reader physically unable to stop reading. Not for headline-only generation (this is a 3-5 sentence multi-layer open, not a single headline) - sub-skill of /convert sales-page when called as part of full Method deployment.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Convert Open - The Four-Layer Open

> *"Your opening has one job: make them keep reading. Not impress them. Not 'build rapport.' Make them physically unable to stop."* - The Donahoe Method, Framework 1

This skill generates openings using all four layers of The Donahoe Method's signature open. Four layers, 3-5 sentences, every word load-bearing.

## When to Use

Trigger phrases: "write me an opener", "donahoe open", "opening for my sales page", "hook for cold traffic", "nerve strike opener", "how should I open this", `/convert open <topic-or-product>`.

Use for any direct-response asset that needs to capture a reader inside the first 3-5 sentences: sales pages, VSL scripts, email leads, ad copy, article intros, webinar opens, presentation hooks.

Do NOT use for:
- Standalone headlines without context (the Open is multi-sentence; a single headline lives inside Layer 1)
- Rewriting an existing opener (use `convert-rewrite` instead - it preserves voice while applying the Method)
- Auditing an existing opener (use `convert-audit` for full Method scoring)

## Inputs

Required:
1. **Product / topic / offer** - what are we selling or saying?
2. **Target reader** - one specific human (Donahoe Voice Rule #1: The One Person Rule). NOT "marketers" - *"Mike, an agency owner in Ohio who's burned through $40k on Facebook ads with nothing to show"*. If the user gives a vague audience, ask for specificity in one short prompt: *"Describe the one person you're writing this for."*
3. **The Nerve** - what's the specific raw pain? Not "they're frustrated with X". *"They woke up this morning, opened their dashboard, saw zero leads, and felt that sick feeling because rent's due Tuesday."*

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-conversion/skills/convert-open/SKILL.md