Convert OTO Page - One-Time Offer

"They just bought. The buying brain is open. You have one shot to offer them something that genuinely makes the first thing better. If you waste this moment with a bait-and-switch, the refund email arrives by Tuesday."

This skill builds the post-checkout One-Time Offer page - Method-applied, conversion-tight, ethically framed.

When to Use

Trigger phrases: oto page, one-time offer page, upsell page, post-purchase upgrade, /convert oto <product>.

Use when:

• The user just purchased a flagship offer.
• An additional product or upgrade exists that genuinely complements what they bought.
• The user wants to convert this moment without breaking trust.

When NOT to Use

• OTO recovery (the page they see if they decline) → /convert downsell-page.
• Different-product upsell (later in the customer relationship) → /convert cross-sell-page.
• Pre-purchase sales page → /convert sales-page.
• Auditing existing OTO → /convert audit.

Inputs

Required:

1. The flagship product - what they just bought (you have to reference it specifically).
2. The OTO product - what's on this page. Must genuinely complement.
3. Price + scarcity - real one-time pricing. If they can find it elsewhere at the same price, the urgency is fake and the page fails.
4. One person + Nerve - same as flagship's brief.
5. Accept URL (one-click upgrade if billing supports it) and Decline URL (next step in the funnel).

Optional:

• Existing flagship sales page - for voice continuity.
• out_path - defaults via build_report_path.

Workflow - All Eight Method Phases (post-purchase compressed)

The buyer is warm-to-hot. Trust is mostly already established. The page is short - 400, 800 words. The Excuse lock does most of the work.

Phase 0 - Four Questions