Skills

Convert Proof

Apply Conversational Proof to any claim: claim → evidence → reason → move-on pattern...

Install

npx skills add FerroxLabs/wayland --skill convert-proof -g -a claude-code -y
Repository
FerroxLabs/wayland616
Category
Design
Updated
4d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Apply Conversational Proof to any claim: claim → evidence → reason → move-on pattern, with a library of 5 proof types (Anecdote, Receipt, Drive-By, Namecheck, Because). Outputs proof-blocks woven through copy, never an isolated proof section. Use when a draft makes claims that need to be believed and you want proof that reads like conversation, not a credentials wall. Not for designing testimonial graphics (use convert-proof-stack) and not for sourcing testimonials (that's a research task, not a copy task).

Convert Proof - Conversational Proof

"Proof in Donahoe copy never announces itself. It doesn't feel like 'evidence.' It feels like conversation - like you're just telling them what happened, what you saw, what the numbers said." - The Donahoe Method, Framework 2

This skill turns claims into believable, conversational proof using the four-step pattern (claim → evidence → reason → move on) and the five-type proof library (Anecdote, Receipt, Drive-By, Namecheck, Because).

The output is proof woven through copy - not a "proof section" with a logo bar.

When to Use

Trigger phrases: "add proof to this", "conversational proof", "donahoe proof", "prove this claim", "back this up", "testimonial as conversation", "drop the receipts", "skin the claim", /convert proof <claim or section>.

Use whenever copy contains a claim that needs to be believed but currently reads as assertion. Works at any granularity - a single sentence, a single bullet, a section, or a full draft.

Do NOT use for:

  • Designing the visual proof layout (logo bars, video grids, stat blocks) - that's convert-proof-stack
  • Sourcing testimonials from customers (research task, not copy task)
  • Auditing existing proof for Method-fit (use convert-audit)
  • Generating bullets from scratch (use convert-bullets - though they import proof patterns)

Inputs

Required:

  1. The claim(s) - what does the copy assert that needs to be believed? "This system generates leads while you sleep." / "Most copywriting courses are wasting your time." / "I made $14k in 11 days." Each claim becomes a proof unit.
  2. Available evidence - anecdotes (real customer stories), receipts (numbers, dates, screenshots), credentials (resume items the seller has), names (people willing to be quoted), mechanisms (the why behind the result).
Read the whole SKILL.md on GitHub

More in Design