Skills

Convert Thank You Page

Author thank-you pages with a deliberate secondary-offer stack: deliver the promised...

Install

npx skills add FerroxLabs/wayland --skill convert-thank-you-page -g -a claude-code -y
Repository
FerroxLabs/wayland616
Category
Design
Updated
5d ago
License
MIT
Context cost
Mediumabout 2,851 tokens
Runs scripts
No, instructions only

What it does

Author thank-you pages with a deliberate secondary-offer stack: deliver the promised asset, calibrate next-step CTA, and use the under-leveraged post-conversion surface to lift downstream metrics. Emits brief + paste-ready HTML/CSS. Use when the user needs a thank-you page after opt-in or post-purchase that does more than say "thanks" - it bridges to the next step. Not for OTOs (see /convert oto-page), downsells (see /convert downsell-page), or cross-sells (see /convert cross-sell-page).

Convert Thank-You Page - Delivery + Secondary Offer Stack

"The thank-you page is the most under-leveraged surface in most funnels. The visitor just said yes. They trust you more in this five-second window than they will at any point until they get a result. Use it."

This skill builds the thank-you page: deliver the promise, set the next-step expectation, and stack a secondary offer or invitation that fits the moment.

When to Use

Trigger phrases: thank you page, thanks page, post-opt-in page, confirmation page, delivery page, /convert thank-you <context>.

Use when:

  • A visitor just submitted a form (lead magnet, squeeze, webinar reg) or completed a purchase.
  • The page needs to (1) deliver/confirm the promise and (2) carry forward toward the next funnel step.
  • The user wants to use the post-conversion attention window.

When NOT to Use

  • Immediate post-checkout upgrade → /convert oto-page.
  • OTO recovery → /convert downsell-page.
  • Days-later lateral offer → /convert cross-sell-page.
  • The lead-magnet opt-in page itself → /convert lead-magnet-page.
  • Auditing existing thank-you page → /convert audit.

Inputs

Required:

  1. What just happened - opt-in for a lead magnet? Webinar registration? Purchase confirmation?
  2. The deliverable - what they should expect (download link visible, email arrived, calendar invite, etc.) and within what time window.
  3. The next step - what's the one thing the user should do next? (Watch a welcome video, book a call, join a community, browse a related offer.)
  4. One person + Nerve (One Person Rule, post-conversion version).

Optional:

  • Secondary offer - if there's a relevant tripwire / book / micro-course / call booking.
  • Brand voice notes from the prior page.
  • Calendar booking embed code (if the next step is a call).
  • out_path - defaults via build_report_path.
Read the whole SKILL.md on GitHub

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