Skills

Funnels Build Campaign

Subordinate composite called by /launch - orchestrates the funnels family (offer +...

Install

npx skills add FerroxLabs/wayland --skill funnels-build-campaign -g -a claude-code -y
Repository
FerroxLabs/wayland616
Category
Engineering
Updated
4d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Subordinate composite called by /launch - orchestrates the funnels family (offer + ladder + lead magnet + tripwire + sequence) and hands off to convert-* skills for asset authoring. Internal to the campaign-suite super-composite, not the top-level user entry. Use when /launch routes here as part of its DAG, OR when a power user wants only the funnels half (architecture without assets). Not for top-level campaign builds (use /launch instead - /launch is the user-facing entry that includes both architecture AND assets).

Funnels Build Campaign - The End-to-End Composite

"This is the AI-replaces-the-agency moment. One product brief in. A full launch-ready campaign out."

This is the composite skill that builds an entire direct-response campaign end-to-end. It orchestrates the funnels family for architecture (offer + ladder + sequence) + delegates to the convert-* family for asset authoring (sales page, VSL, OTO, etc.) + ships back the full campaign deliverable.

Expected runtime: 15-30 minutes wall-clock with parallel delegation. Output: ~80-120 pages of campaign artifacts.

When to Use

Trigger phrases: "build my campaign", "build full campaign", "full campaign build", "launch a new product", "build me a launch", "build me a sales engine", "agency replacement", "end-to-end campaign", "campaign architecture", "build the whole thing", "one-shot launch", "30-minute campaign build", /funnel build-campaign <product>.

Use when:

  • The user has a product (or a clear product concept) and wants the full launch-ready campaign delivered
  • The user has 15-30 minutes of compute time and wants to fan out parallel work
  • The user needs the "agency-replacement" deliverable - copy, page structure, email sequences, the works

Do NOT use for:

  • Single-skill needs (use the specific skill - funnels-offer, convert-sales-page, etc.)
  • URL audit / CRO teardown (use market-funnel)
  • Iterative one-piece-at-a-time work (use the relevant single skill)
  • A full-launch campaign strategy across channels (use market-launch for channel-level orchestration)

Inputs

Read the whole SKILL.md on GitHub

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