# Funnels Build Campaign

Subordinate composite called by /launch - orchestrates the funnels family (offer +...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill funnels-build-campaign -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill funnels-build-campaign -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill funnels-build-campaign -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill funnels-build-campaign -g -a gemini-cli -y`

## Description

Subordinate composite called by /launch - orchestrates the funnels family (offer + ladder + lead magnet + tripwire + sequence) and hands off to convert-* skills for asset authoring. Internal to the campaign-suite super-composite, not the top-level user entry. Use when /launch routes here as part of its DAG, OR when a power user wants only the funnels half (architecture without assets). Not for top-level campaign builds (use /launch instead - /launch is the user-facing entry that includes both architecture AND assets).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Funnels Build Campaign - The End-to-End Composite

> *"This is the AI-replaces-the-agency moment. One product brief in. A full launch-ready campaign out."*

This is the **composite** skill that builds an entire direct-response campaign end-to-end. It orchestrates the funnels family for architecture (offer + ladder + sequence) + delegates to the convert-* family for asset authoring (sales page, VSL, OTO, etc.) + ships back the full campaign deliverable.

Expected runtime: 15-30 minutes wall-clock with parallel delegation. Output: ~80-120 pages of campaign artifacts.

## When to Use

Trigger phrases: "build my campaign", "build full campaign", "full campaign build", "launch a new product", "build me a launch", "build me a sales engine", "agency replacement", "end-to-end campaign", "campaign architecture", "build the whole thing", "one-shot launch", "30-minute campaign build", `/funnel build-campaign <product>`.

Use when:
- The user has a product (or a clear product concept) and wants the full launch-ready campaign delivered
- The user has 15-30 minutes of compute time and wants to fan out parallel work
- The user needs the "agency-replacement" deliverable - copy, page structure, email sequences, the works

Do NOT use for:
- Single-skill needs (use the specific skill - `funnels-offer`, `convert-sales-page`, etc.)
- URL audit / CRO teardown (use `market-funnel`)
- Iterative one-piece-at-a-time work (use the relevant single skill)
- A full-launch *campaign strategy* across channels (use `market-launch` for channel-level orchestration)

## Inputs

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-funnels/skills/funnels-build-campaign/SKILL.md