# Market Landing

Run a section-by-section CRO teardown on a single landing page.

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill market-landing -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill market-landing -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill market-landing -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill market-landing -g -a gemini-cli -y`

## Description

Run a section-by-section CRO teardown on a single landing page. Scores hero, value prop, social proof, features, objections, CTA, and footer; audits forms, mobile, and page speed; outputs prioritized fixes (quick wins / strategic / long-term) and A/B test hypotheses to a client-ready markdown report. Activates on phrases like "CRO review", "landing page audit", "improve my conversion rate", "/market landing acme.com/signup".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Landing Page CRO Analysis

Standalone CRO teardown for a single landing page. Produces a section-by-section score, prioritized fixes, and A/B test hypotheses. Unlike `market-audit`, this skill does not fan out - it runs end-to-end in the parent and writes one report.

## When to Use
- User supplies a landing-page URL and asks for conversion optimization, CRO review, or signup-rate help
- Slash: `/market-landing <url>` or `/market landing <url>` (via `market` orchestrator)
- After `/market-audit` if the funnel dimension flagged the landing page as the bottleneck

## When NOT to Use
- Whole-site audit across many pages - use `market-audit`
- Copy-only rewrite without conversion-mechanic analysis - use `market-copy`
- Full funnel (ad → landing → email → checkout) - use `market-funnel`

*Authoring a fresh sales/squeeze/OTO/landing page from a brief - use `/convert <page-type>` (business-conversion pack). market-landing audits existing pages; convert-pack authors fresh ones.*

## Inputs
- `<url>` - required. Bare domains are normalized to `https://<url>`.
- `out_path` - optional. Default: `build_report_path("business-marketing", f"landing {url}")`.

## Workflow

### Step 1 - Fetch the page

Prefer `web_extract` for the readable text + visible CTAs. If the analysis needs raw HTML for above-the-fold structure, form field counts, button colors, or `<meta>` tags, use `terminal` + curl, then parse with `analyze_page.py` (shared with `market-audit`):

```bash
curl -L --max-filesize 200000 -A "Wayland-CRO-Bot/1.0" \
     -o .wayland/tmp/landing-<slug>.html "<url>"
```

```python
import sys
sys.path.insert(0, "business-marketing/market-audit/scripts")
from analyze_page import analyze
parsed = analyze(url)  # {seo, content, conversion, trust, tracking, technical, scores, ...}
```

Children-blocked tools do not apply here - this skill runs in the parent agent loop only.

### Step 2 - Identify the page type

Page type sets benchmark expectations and scoring weights.

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/resources/bundled-extensions/business-marketing/skills/market-landing/SKILL.md