Brand Audit

Estimated time: 20-30 minutes

This workflow audits a brand across three dimensions (visual, voice, and positioning), then prioritizes the fixes by impact so the user knows exactly what to change first. It is interactive: at two checkpoints the user can refine findings or priorities before shipping.

Steps

Step 1: Kickoff and Gather Assets (uses: market-brand)

Ask the user to point you at the assets to audit. Request: the homepage, the primary product page, the top 3 marketing assets (ads, one-pager, or pitch deck), and any brand guidelines document. Do not proceed until you have enough real material to audit. Never invent assets.

• Input: user-supplied homepage URL, product page, top 3 marketing assets, brand guidelines doc
• Output: collected asset set ready for audit
• Key focus: get concrete, real assets before auditing anything

Step 2: Infer the Brand Archetype (uses: market-brand)

From the gathered assets, infer the brand archetype the assets currently project. State the inferred archetype plus your reasoning, then ask the user to confirm it or override it with the archetype they actually want to embody. The confirmed archetype becomes the yardstick for the visual and voice audits.

• Input: collected assets from Step 1
• Output: confirmed brand archetype (current vs. intended)
• Key focus: surface the gap between the projected and intended archetype

Step 3: Visual Consistency Audit (uses: market-brand)

Audit visual consistency against the confirmed archetype: logo usage, color system, typography, imagery style, layout, and whether the visual system reads as one coherent brand across all assets. Show the findings to the user.

• Input: collected assets, confirmed archetype
• Output: visual audit findings with specific inconsistencies flagged
• Key focus: does the visual system consistently signal the intended archetype

Step 4: Voice Consistency Audit (uses: market-brand)