# Wayland Brand Audit

Visual, voice, and positioning brand audit that ends in a prioritized fix list ordered...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill wayland-brand-audit -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill wayland-brand-audit -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill wayland-brand-audit -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill wayland-brand-audit -g -a gemini-cli -y`

## Description

Visual, voice, and positioning brand audit that ends in a prioritized fix list ordered by impact. Infers the current brand archetype from real assets, audits each dimension separately, then merges findings into a ranked action plan the user can ship. Use when the user wants a structured, multi-step process to audit a brand across visual, voice, and positioning and walk away with prioritized fixes. Do NOT use for a one-off copy tweak or a single asset review that one atomic brand skill can answer without the full three-dimension audit.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Audit

**Estimated time:** 20-30 minutes

This workflow audits a brand across three dimensions (visual, voice, and
positioning), then prioritizes the fixes by impact so the user knows exactly
what to change first. It is interactive: at two checkpoints the user can refine
findings or priorities before shipping.

## Steps

**Step 1: Kickoff and Gather Assets** (uses: market-brand)

Ask the user to point you at the assets to audit. Request: the homepage, the
primary product page, the top 3 marketing assets (ads, one-pager, or pitch
deck), and any brand guidelines document. Do not proceed until you have enough
real material to audit. Never invent assets.

- Input: user-supplied homepage URL, product page, top 3 marketing assets, brand guidelines doc
- Output: collected asset set ready for audit
- Key focus: get concrete, real assets before auditing anything

**Step 2: Infer the Brand Archetype** (uses: market-brand)

From the gathered assets, infer the brand archetype the assets currently
project. State the inferred archetype plus your reasoning, then ask the user to
confirm it or override it with the archetype they actually want to embody. The
confirmed archetype becomes the yardstick for the visual and voice audits.

- Input: collected assets from Step 1
- Output: confirmed brand archetype (current vs. intended)
- Key focus: surface the gap between the projected and intended archetype

**Step 3: Visual Consistency Audit** (uses: market-brand)

Audit visual consistency against the confirmed archetype: logo usage, color
system, typography, imagery style, layout, and whether the visual system reads
as one coherent brand across all assets. Show the findings to the user.

- Input: collected assets, confirmed archetype
- Output: visual audit findings with specific inconsistencies flagged
- Key focus: does the visual system consistently signal the intended archetype

**Step 4: Voice Consistency Audit** (uses: market-brand)

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/src/process/resources/bundled-workflows/bodies/wayland-brand-audit/SKILL.md