# Wayland Case Study Build

Build a customer case study end to end: capture the brief, infer the narrative arc...

- Repository: https://github.com/FerroxLabs/wayland (616 stars)
- Category: Media
- License: Apache-2.0
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add FerroxLabs/wayland --skill wayland-case-study-build -g -a claude-code -y`
Codex: `npx skills add FerroxLabs/wayland --skill wayland-case-study-build -g -a codex -y`
Cursor: `npx skills add FerroxLabs/wayland --skill wayland-case-study-build -g -a cursor -y`
Gemini CLI: `npx skills add FerroxLabs/wayland --skill wayland-case-study-build -g -a gemini-cli -y`

## Description

Build a customer case study end to end: capture the brief, infer the narrative arc, draft the story, humanize it to the author's voice, then repurpose it into email, LinkedIn, and X-thread derivatives. Use when the user wants a structured multi-step process to turn a customer story or call transcript into a polished case study with derivatives. Do NOT use for a quick testimonial blurb or a single edit that one content skill can produce without the full build-and-repurpose chain.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Customer Case Study Builder

**Estimated time:** 20-30 minutes

This workflow turns a customer story into a proof-anchored case study and three
platform derivatives. It captures the brief, infers a narrative arc, drafts the
story, humanizes it to the author's voice, and fans it out to email, LinkedIn,
and an X-thread. Review gates sit at the draft and the final bundle.

The strongest case studies carry a number, a timeframe, and a specific "before"
state. Push for all three early; without them the proof feels fuzzy.

By the end you will have: a confirmed brief, a narrative arc, a humanized
long-form case study, and three voice-aligned derivatives.

## When to Use

- User wants to turn a customer result into a case study
- User has a call transcript or notes and wants a structured story
- User wants case-study derivatives for email and social

## Workflow Steps

**Step 1: Capture the Customer Brief** (uses: content-case-study)

Ask the user for the customer name (or "anonymous customer"), what they achieved
as a specific result with numbers, and how long it took. Invite them to paste
any call transcript or notes. Press for a number, a timeframe, and a concrete
"before" state, since those three anchor the proof.

- Input: customer name, result with numbers, timeframe, optional transcript
- Output: confirmed customer brief
- Key focus: number plus timeframe plus a specific before state

**Step 2: Infer the Narrative Arc** (uses: content-case-study)

From the brief, infer the narrative arc following Problem, Misadventures,
Mechanism, Transformation. State the inferred arc and your reasoning, then let
the user adjust it if the real story has a different shape.

- Input: customer brief from Step 1
- Output: narrative arc with reasoning
- Key focus: a story shape the user confirms

**Step 3: Draft the Case Study** (uses: content-case-study)

The rest: https://github.com/FerroxLabs/wayland/blob/HEAD/src/process/resources/bundled-workflows/bodies/wayland-case-study-build/SKILL.md