# Storybrand

Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller.

- Repository: https://github.com/getagentseal/founder-playbook (784 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add getagentseal/founder-playbook --skill storybrand -g -a claude-code -y`
Codex: `npx skills add getagentseal/founder-playbook --skill storybrand -g -a codex -y`
Cursor: `npx skills add getagentseal/founder-playbook --skill storybrand -g -a cursor -y`
Gemini CLI: `npx skills add getagentseal/founder-playbook --skill storybrand -g -a gemini-cli -y`

## Description

Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

> **Note:** This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.


# StoryBrand

> "If you confuse, you'll lose." - Donald Miller

## Should You Use This Skill?

```
Is your marketing underperforming despite a good product?
|-- YES --> Can customers explain what you do in one sentence?
|   |-- NO  --> THIS SKILL. You have a clarity problem.
|   +-- YES --> Do they understand why they should care?
|               |-- NO  --> THIS SKILL. You're not connecting to their story.
|               +-- YES --> Problem is elsewhere. Try Traction (channels) or
|                           Obviously Awesome (competitive positioning).
+-- NO  --> Is your product actually good?
            |-- NO  --> Fix product first (Lean Startup / Four Steps).
            +-- YES --> Are customers finding you?
                        |-- NO  --> Use Traction. Distribution problem, not messaging.
                        +-- YES but not converting --> THIS SKILL.
```

---

## The Core Insight

**Customers don't buy the best products. They buy the products they can understand the fastest.**

The human brain is a survival processor. It has two jobs:
1. Help us survive and thrive
2. Conserve calories (mental energy)

If a customer hits your website and burns too many calories trying to figure out what you offer, they leave. It doesn't matter how good your product is. **Noise kills sales.**

Story is the antidote to noise. Story is the most powerful tool for organizing information because the human brain is hardwired for narrative. The SB7 Framework forces your messaging into a story structure that every brain already knows how to process.

### The Mistake Every Brand Makes

The rest: https://github.com/getagentseal/founder-playbook/blob/HEAD/skills/storybrand/SKILL.md