# Blog Writing Guide

Write, review, and improve blog posts for the Sentry engineering blog following...

- Repository: https://github.com/getsentry/skills (1107 stars)
- Category: Writing
- License: Apache-2.0
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add getsentry/skills --skill blog-writing-guide -g -a claude-code -y`
Codex: `npx skills add getsentry/skills --skill blog-writing-guide -g -a codex -y`
Cursor: `npx skills add getsentry/skills --skill blog-writing-guide -g -a cursor -y`
Gemini CLI: `npx skills add getsentry/skills --skill blog-writing-guide -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add getsentry/skills`

## Description

Write, review, and improve blog posts for the Sentry engineering blog following Sentry's specific writing standards, voice, and quality bar. Use this skill whenever someone asks to write a blog post, draft a technical article, review blog content, improve a draft, write a product announcement, create an engineering deep-dive, or produce any written content destined for the Sentry blog or developer audience. Also trigger when the user mentions "blog post," "blog draft," "write-up," "announcement post," "engineering post," "deep dive," "postmortem," or asks for help with technical writing for Sentry. Even if the user just says "help me write about [feature/topic]", if it sounds like it could become a Sentry blog post, use this skill.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Sentry Blog Writing Skill

This skill enforces Sentry's blog writing standards across every post, whether you're helping an engineer write their first blog post or a marketer draft a product announcement.

**The bar:** Every Sentry blog post should be something a senior engineer would share in their team's Slack, or reference in a technical decision.

What follows are the core principles to internalize and apply to every piece of content.

## The Sentry Voice

**We sound like:** A senior developer at a conference afterparty explaining something they're genuinely excited about, smart, specific, a little irreverent, deeply knowledgeable.

**We don't sound like:** A corporate blog, a press release, a sales deck, or an AI-generated summary.

Be technically precise, opinionated, and direct. Humor is welcome but should serve the content, not replace it. Sarcasm works. One good joke per post is plenty.

Use "we" (Sentry) and "you" (the reader). This is a conversation, not a paper.

## Banned Language

Never use these. They are automatic red flags:

- "We're excited/thrilled to announce", just announce it
- "Best-in-class" / "industry-leading" / "cutting-edge", show, don't tell
- "Seamless" / "seamlessly", nothing is seamless
- "Empower" / "leverage" / "unlock", say what you actually mean
- "Robust", describe what makes it robust instead
- "At [Company], we believe...", just state the belief
- "Streamline", everyone is streamlining, stop
- Filler transitions: "That being said," "It's worth noting that," "At the end of the day," "Without further ado," "As you might know"
- "In this blog post, we will explore...", be direct, just start

## The Opening (First 2-3 Sentences)

The opening must do one of two things: **state the problem** or **state the conclusion**. Never start with background, company history, or hype.

The rest: https://github.com/getsentry/skills/blob/HEAD/skills/blog-writing-guide/SKILL.md