Competitive Landscape Mapping

Who competes, on what, and which advantages survive. The product is a comparison, so the comparison has to be real: same period, same metric definition, same basis, with each figure's provenance visible. A table of numbers that were measured differently looks like analysis and is not one.

Evidence labels, source tiers, staleness, the readiness posture and the intake limits: .agents/skills/research-conventions/SKILL.md, read before the first deliverable.

Reference files

• The deliverable is a deck or a formatted document, or the request specifies titles, chart types or exact figures: .agents/skills/competitive-analysis/references/presentation.md.
• The set is judged on customer economics rather than units shipped or stores opened: .agents/skills/competitive-analysis/references/unit-economics.md, which carries the benchmark bands (Rule of 40 on EBITDA margin, NDR, LTV:CAC, CAC payback), the cohort matrix and the traps that make two companies look comparable when they are not.
• Building an M&A transaction table, a scenario table, or a slide skeleton: .agents/skills/competitive-analysis/references/schemas.md.
• Choosing the two axes for a positioning matrix: .agents/skills/competitive-analysis/references/frameworks.md.

Data standards

These bind every run, whatever the deliverable is.

Provenance on every competitor metric

Each cell in a competitor table carries the figure, its as-of, and one label from the closed set in .agents/skills/research-conventions/references/evidence.md, which also holds the freshness thresholds and the six staleness states. Three of the seven carry most of a competitor table: fact for the company's own filed statements, company claim for a management figure that is not in them (market share, customer count, addressable market), and street estimate for a consensus or single-analyst number, with its vintage and analyst count.