# Email Lifecycle Broadcast Planner

Step of the email-lifecycle playbook: builds the month's send calendar and writes this...

- Repository: https://github.com/gooseworks-ai/goose-skills (1276 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner -g -a claude-code -y`
Codex: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner -g -a codex -y`
Cursor: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner -g -a cursor -y`
Gemini CLI: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner -g -a gemini-cli -y`

## Description

Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# broadcast-planner

**Reads:** make-content's next newsletter issue if any; `../email-lifecycle/references/segments-cadence-offers.md`, `../email-lifecycle/references/copy-craft.md`, `../email-lifecycle/references/sms-push-whatsapp.md`, `../email-lifecycle/references/modes-and-incidents.md` (seasonal); the approved cadence and segments from `lifecycle/program.md`; the brand's promotional calendar and launch dates (brain or asked); campaign records with an email/SMS leg via `gooseworks:campaign_read`; last week's results from the latest `reports/performance/*.md`; stock for every product it will feature (asked if the brain does not hold it).

**Does:**
1. **The month's calendar.** One row per planned send: date, segment, type (value / promotional / launch / newsletter), the one idea, offer if any (from the ladder only), channel. Campaign moments come from plan-campaign's brief; the rest are filled to the approved cadence with roughly 60, 70% useful sends in non-sale weeks; a pull-back week after any tentpole. Flags blackout dates and shipping cut-offs. Totals the month's sends (sequences built as broadcasts + broadcasts + newsletter, after exits) against the plan's monthly send limit; spreads the sends or proposes the upgrade.
2. **This week's sends, finished.** Per send: segment and exclusions (recent purchasers, people mid-checkout flow, unengaged), send time and time-zone basis, subject + 2 alternates, preview, body, CTA with tracked URL, plain text, the test (subject, send time or offer; winner on clicks or orders; test slice size), stock confirmed for each featured product. Newsletter: slot make-content's issue (`content/newsletter/<date>.md`) with segment, send time and exclusions; this atom does not write the issue.
3. **SMS** only for high-intent moments with SMS consent, with brand name, STOP language, quiet hours, segment count.
4. **Margin box** from offer-math beside every discount.

The rest: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/marketing/email-lifecycle-broadcast-planner/SKILL.md