# Email Lifecycle

Lifecycle email, SMS and push: audits the list and deliverability, then writes the...

- Repository: https://github.com/gooseworks-ai/goose-skills (1276 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle -g -a claude-code -y`
Codex: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle -g -a codex -y`
Cursor: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle -g -a cursor -y`
Gemini CLI: `npx skills add gooseworks-ai/goose-skills --skill email-lifecycle -g -a gemini-cli -y`

## Description

Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broadcasts. Never sends anything. Use when: set up my welcome and abandoned-cart emails; trial onboarding or waitlist launch emails; win back lapsed customers; plan this week's emails and texts; push notifications for my app; why are my emails going to spam; plan our Black Friday email and SMS sends; a send went wrong. Not for cold outreach to prospects, use write-outreach; not the editorial newsletter issue, use make-content; not the whole cross-channel Black Friday plan, use plan-campaign.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# email-lifecycle

One marketer want: "Cart and welcome emails make money while I sleep, mine do not exist." The playbook drafts and stages a lifecycle program; the marketer loads it into their own tool and presses send.

## What you get

1. **Deliverability and list report**, every plumbing item green / red / unknown, each marked *verified* (the agent saw it), *from you* or *unknown*. Never a green the agent did not see. Red and unknown items come with the exact fix and who does it.
2. **Flow pack**, the flows you asked for, or else the top two this business can load today (a third is offered), each a build sheet in your tool's own terms: trigger, filters, exit, re-entry, consent per market, priority and suppressions, timing, and every message finished, plus its goal metric, its test, a holdout where one fits, and the result it should beat. Each flow is marked **ready to load** or **not ready**, with the blocker in plain words ("waiting on your answer about returns", "needs your app to tell the email tool who installed", "your current plan can't run this, here are the options").
3. **Segments, priority and cadence**, segment definitions in the company's own terms (clicks, orders, activity, not opens), the flow priority map and frequency cap, the proposed send cadence.
4. **This week's broadcasts and the month's calendar**, broadcasts finished and ready to schedule (email; SMS only where consent exists and the moment is high-intent); the calendar as one table of dates and ideas.
5. **Proposals awaiting a yes**, offer depth with margin math, cadence, sunset slice, tool or plan changes, a tracking plan for missing events, any high-stakes send.

## Before you start

The rest: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/marketing/email-lifecycle/SKILL.md