Learn My Brand
Learn my brand once and stop asking me every time.
Install
npx skills add gooseworks-ai/goose-skills --skill learn-my-brand -g -a claude-code -y- Repository
- gooseworks-ai/goose-skills1.3k
- Category
- Marketing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Learn my brand once and stop asking me every time. Use when someone says learn my brand, set up my brand, here's our brand book, remember how we talk, what can we claim, can we say this, approve our claims, sign off our voice, our price or product changed, the client approved the claims, pick up where we left off, or check our claims are still current. Reads what GooseWorks already found about the brand, asks only the gaps as drafts to confirm, audits every claim (including ones research marked approved) and gets the ones that matter signed off with proof, scope and review date, turns the voice into rules the owner confirms, checks logo, colours and fonts, and saves it all as it goes so every other job loads it instead of asking. Ends with an unknowns list and a read-back. Not for who our customers are and what they say (use research-audience) or writing positioning from scratch (not covered yet).
learn-my-brand
The front door. GooseWorks' server researches the brand and stores the kit; this playbook does what only the owner can: confirm what is true, decide what may be claimed, say how the brand sounds, and record what nobody knows yet. Every other playbook reads what it saves, through ../../../skills/marketing/claims-gate/SKILL.md and ../../../skills/marketing/voice-card/SKILL.md.
Talk to the owner about their brand, never about tools, ids, fields or other playbooks.
What you get
- A signed-off claims list: each claim the brand may make, verbatim, with proof, scope (products, markets, channels), qualifier, review date and approver; every candidate not approved, with why, what would unlock it and a safe alternative; the never-say list tagged law / platform / owner.
- A confirmed voice: personality is/is-not, 3, 5 rules with real do/don't pairs, banned words, terminology, how it flexes by channel and speaker.
- Confirmed basics: what we sell and the hero offer, who it is for, company type and stage, who approves, what buyers use instead, anything not to say in public.
- An unknowns ledger: each gap, what it blocks, the assumption in use, and when it will be asked.
- All of it saved as it is confirmed, plus a one-screen read-back the owner checks.
Time budget: about 20, 30 minutes and 15, 20 decisions: basics 5, 8 decisions, claims 10, 15 minutes, voice 5, 8 minutes, kit 2 minutes. What doesn't fit is recorded as "not approved yet", provisional or unknown, never rushed. Under time pressure: basics as one confirm block; claims fall back to product facts and current offers, plus one yes/no on the rewritten value props and description (the ad engine reads them); voice is kept provisional (nothing voice-related is written until confirmed); the kit check moves to the record. Save; the record says where to resume.
