Skills

Make Content

Writes marketing content: articles, single posts, newsletters, scripts and repurposed...

Install

npx skills add gooseworks-ai/goose-skills --skill make-content -g -a claude-code -y
Category
Marketing
Updated
9d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write a LinkedIn or X post / thread / X article", "carousel copy", "draft this week's newsletter", "turn this webinar into posts" or "repurpose this", "write a TikTok or YouTube script", "refresh this old post", or "write the page from this SEO brief". Words only; nothing is invented or published. Not for a dated posting calendar, use run-organic-social; not ad copy (make-static-ads) or promo emails (email-lifecycle). Press releases, landing and product pages, and sales decks are not covered.

make-content

What you get

One of five things, saved to the brand's workspace and shown in chat:

  1. A repurposed set. One finished asset is mined into scored units. Each platform the brand uses gets a native version with a different lead unit and hook, ready to paste. Each version has an asset line saying what visual it needs and who makes it.
  2. A single post. One LinkedIn, X, Threads or Instagram post, a thread, or an X long post or Article (references/formats.md), written native to its platform. It skips the calendar and the units table unless there is a source asset.
  3. A fresh piece. A one-page brief, then a first draft in the brand's (or a named author's) voice. Long-form adds the publish kit: headline options, meta, slug, H2 skeleton, internal links, CTA, image notes and distribution notes.
  4. A refresh redline. An old piece rewritten where it decays, with each change and its reason.
  5. This week's newsletter issue, written from a saved template and the week's notes.

Every piece carries an edit note and a claims check: what was kept, softened and cut, and the proof that would restore each cut. The formats are listed in references/formats.md. Anything else is routed (Out of scope).

Before you start

Read research/market/positioning-<product>.md when present, else research/market/positioning.md, and its dated report. Carry the owner-selected launch direction into this work even when the live site/kit still uses earlier messaging. Unselected options stay proposals and every factual claim keeps its existing proof/approval status.

Read the whole SKILL.md on GitHub

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