# Make Content Content Brief

Writes a one-page content brief before any draft: audience, intent, the one arguable...

- Repository: https://github.com/gooseworks-ai/goose-skills (1276 stars)
- Category: Media
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add gooseworks-ai/goose-skills --skill make-content-content-brief -g -a claude-code -y`
Codex: `npx skills add gooseworks-ai/goose-skills --skill make-content-content-brief -g -a codex -y`
Cursor: `npx skills add gooseworks-ai/goose-skills --skill make-content-content-brief -g -a cursor -y`
Gemini CLI: `npx skills add gooseworks-ai/goose-skills --skill make-content-content-brief -g -a gemini-cli -y`

## Description

Writes a one-page content brief before any draft: audience, intent, the one arguable point, what top results already say and what this piece adds, an outline, a proof inventory with gaps marked, voice, CTA and banned words, checked against six gates. Use alone when you already have the topic, format, audience and destination and want only the brief; otherwise run make-content.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content brief

No fresh draft starts without a brief. Write it, check it against the six gates below, and save it before drafting.

## Read first (all free)

The rest: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/marketing/make-content-content-brief/SKILL.md