# Make Static Ads Ad Copy

Step of make-static-ads: writes the text for each slot the ad's template sets, then the...

- Repository: https://github.com/gooseworks-ai/goose-skills (1276 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-ad-copy -g -a claude-code -y`
Codex: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-ad-copy -g -a codex -y`
Cursor: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-ad-copy -g -a cursor -y`
Gemini CLI: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-ad-copy -g -a gemini-cli -y`

## Description

Step of make-static-ads: writes the text for each slot the ad's template sets, then the primary texts, headline, description and CTA around the image, from usable facts and customer words. Run make-static-ads instead; not for direct use.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ad-copy

**Reads:** each `board.md` row (with its level and template), `profile.md` (how the brand writes), customer words, the claims on file, brand voice and rules. **Writes:** final on-image copy into the board; the surrounding copy into the batch file.

## 1. On-image copy

- **Format first.** The on-image text fills the slots its source sets (`../make-static-ads/references/levels.md`): the template's text slots at close and balanced, the brand's own ad style at bold. Match slot count, length, case and voice.
- **Headline:** names the relationship in the picture, in words this brand would use ("Mum has notes."). Not the feature, not the effect. Up to about eight words, two lines on a phone.
- Write 3 candidates per ad, from different formulas: a situation call-out, a contrarian opinion with proof, a specific number, the buyer's own question answered with a usable fact, customer words (attributed), old worry vs now, a founder line, an instruction. Keep the one that makes the picture land fastest; say in one line what the runner-up loses. Keep the spares for copy variants. Never a question about the viewer's personal traits (Meta).
- **Other slots** (support line, list items, label, button): only if the source has them, in short words. A factual line must be a usable fact worded as recorded (`../make-static-ads/references/claims-and-policy.md` §2). A fact with no slot goes in the primary text.
- **No footer brand name:** the brand name is never drawn as text; the placed logo carries the brand. A tagline only when the template has a slot for it and the brand has one.

## 2. Copy around the image

The rest: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/marketing/make-static-ads-ad-copy/SKILL.md