# Make Static Ads Concept Grid

Step of make-static-ads: turns the chosen angles into messages, visual ideas and a...

- Repository: https://github.com/gooseworks-ai/goose-skills (1276 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-concept-grid -g -a claude-code -y`
Codex: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-concept-grid -g -a codex -y`
Cursor: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-concept-grid -g -a cursor -y`
Gemini CLI: `npx skills add gooseworks-ai/goose-skills --skill make-static-ads-concept-grid -g -a gemini-cli -y`

## Description

Step of make-static-ads: turns the chosen angles into messages, visual ideas and a template per ad, checks each against the brand profile and recent ads, writes the concept board and has a fresh critic attack it before any copy, prompt or spend. Run make-static-ads instead; not for direct use.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# concept-grid

**Read first:** `../make-static-ads/references/ideas.md` §1, 4 (§1 the failure and what a demonstration is; §2 the method, whose A is the material for step 2 below; §3 the tests; §4 two short examples), `../make-static-ads/references/levels.md` (what each creativity level keeps from the template). This step is the order of work.
**Reads:** `profile.md` and what Step 1 found (product facts, customer words, history); the angles and level chosen in Step 2.
**Writes:** `board.md` in the batch folder `ads/batches/<YYYY-MM-DD>-<slug>/` (on a host with no files, in the batch file).

The order is fixed: **angle → message → visual idea → style → template.** The template never decides the message.

## 1. Angle

Each ad starts from the angle chosen in Step 2: one of the profile's angles, or a marked new one (the cap: `../make-static-ads/SKILL.md` Step 2). Several ads may share an angle; they then need different messages.

## 2. Message

For each ad, the one thing it says, as a plain sentence, grounded in a product fact or customer situation with its source, or labelled **(hypothesis)**. Draft two or three messages per angle and keep the strongest. The message must sound like the brand (the profile's voice and positioning), not like a generic ad.

## 3. Visual idea

For each message: the tension (want / obstacle / why this product belongs), then the picture. At **bold**, a physical event (`ideas.md` §2 C). At **balanced**, an event or scene that fits a template's layout. At **close**, a proven scene named in words ("product centred on a split comparison table"), so the idea is mostly in the message; the template step then finds a template that carries that scene. Draft two or three for the strongest messages before choosing. Browse templates or references now if you need more devices.

## 4. Style

The rest: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/marketing/make-static-ads-concept-grid/SKILL.md