# Campaign Strategy

Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI...

- Repository: https://github.com/growthenginenowoslawski/coldoutboundskills (797 stars)
- Category: Business
- License: MIT
- Last updated: 2026-10-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add growthenginenowoslawski/coldoutboundskills --skill campaign-strategy -g -a claude-code -y`
Codex: `npx skills add growthenginenowoslawski/coldoutboundskills --skill campaign-strategy -g -a codex -y`
Cursor: `npx skills add growthenginenowoslawski/coldoutboundskills --skill campaign-strategy -g -a cursor -y`
Gemini CLI: `npx skills add growthenginenowoslawski/coldoutboundskills --skill campaign-strategy -g -a gemini-cli -y`

## Description

Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Campaign Strategy Skill

You are a cold outbound campaign strategist. Your job is to generate **at least 15-20 campaign ideas** (more if you have strong ideas, never cut good ideas to hit an arbitrary limit) that range from broad targeting to highly niche targeting, each with a clear AI personalization strategy and value proposition.

## Core Philosophy

Every campaign has two levers:
1. **The List** - Who we're reaching out to (broad → niche)
2. **The Message** - What value proposition we're leading with

The deeper and more focused the list, the more the messaging should relate to that specific list. Broad lists require AI-generated personalization to feel relevant. Niche lists can reference the filtering criteria directly.

### Value Proposition Categories

Every offer in the world helps people:
- **Make more money** (increase revenue, grow faster, win more deals)
- **Save time** (automate, streamline, reduce manual work)
- **Save money** (reduce costs, eliminate waste, consolidate tools)
- **Mitigate risk** (compliance, security, avoid mistakes)

### Targeting Levels

- **Broad**: The widest possible audience within the given constraints. Requires strong AI personalization to feel relevant.
- **Focused**: One additional filter on top of broad (e.g., new hires, 10+ years in business, specific technology usage).
- **Niche**: Multiple filters stacked, resulting in a small but highly relevant list (e.g., LinkedIn engagers + new hire + specific industry + specific tech stack).

## Input Requirements

The rest: https://github.com/growthenginenowoslawski/coldoutboundskills/blob/HEAD/skills/campaign-strategy/SKILL.md