# Cold Email Kickoff

Single "start here" orchestrator for new cold email operators.

- Repository: https://github.com/growthenginenowoslawski/coldoutboundskills (797 stars)
- Category: DevOps
- License: MIT
- Last updated: 2026-10-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-kickoff -g -a claude-code -y`
Codex: `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-kickoff -g -a codex -y`
Cursor: `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-kickoff -g -a cursor -y`
Gemini CLI: `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-kickoff -g -a gemini-cli -y`

## Description

Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Cold Email Kickoff

The single entry point for a fresh user. Replaces "stare at 29 skills and guess which to run first."

## When to use

- First-time cold email operator on this repo
- New client/business being onboarded (fresh `profiles/<slug>/` directory)
- Experienced operator starting a new campaign for a new business
- Anyone who asks "where do I start?"

## What this skill produces

- A populated `profiles/<business-slug>/client-profile.yaml` (from `/icp-onboarding`)
- A `profiles/<business-slug>/lead-magnets.md` with the chosen free offer
- A `profiles/<business-slug>/campaign-strategy.md` with 15-25 campaign ideas
- A consolidated `profiles/<business-slug>/campaign-plan.md`, a single-page summary you can show stakeholders
- An interactive menu pointing at the right next skill based on your infrastructure status

## Flow

### Step 1 (asked FIRST): Infrastructure status

Before touching any business context, ask:

1. **"Do you already have sending domains + inboxes set up on Smartlead?"** (yes / no / not sure)
2. **"At least 20 inboxes that have been warming for 2+ weeks?"** (yes / no)
3. **"Do you have API keys for Smartlead + Prospeo + MillionVerifier in your `.env`?"** (yes / partial / no)

These answers determine the next-step menu at Step 6. Save them as `infrastructure_status` in the profile.

### Step 2: Load or create the business profile

Check for `profiles/<business-slug>/client-profile.yaml`:

- **Exists** → load it. Ask: "Use this existing profile (answer: `use`) or start fresh (answer: `new`)?"
- **Doesn't exist** → invoke `/icp-onboarding`. This scrapes the user's website first, then interviews them. Produces the profile.

### Step 3: Ensure lead magnet is chosen

Check the loaded/created profile for a `lead_magnet` field:

The rest: https://github.com/growthenginenowoslawski/coldoutboundskills/blob/HEAD/skills/cold-email-kickoff/SKILL.md