# Playbook Ad Library

Produces a line about what a company is currently advertising on Facebook and...

- Repository: https://github.com/growthenginenowoslawski/coldoutboundskills (797 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-ad-library -g -a claude-code -y`
Codex: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-ad-library -g -a codex -y`
Cursor: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-ad-library -g -a cursor -y`
Gemini CLI: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-ad-library -g -a gemini-cli -y`

## Description

Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Playbook: Meta Ad Library

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the angle depends on the prospect spending money on paid social right now, creative
agencies, UGC shops, CRO and landing-page services, media buyers, attribution and analytics tools,
or anyone selling to ecommerce brands that already advertise.

**Do not use when:** you only need to know a company exists or sells online (`playbook-tech-on-website`),
or you want LinkedIn organic activity (`playbook-linkedin-engagement`). Facebook and Instagram only, not Google Ads, not TikTok, not LinkedIn ads.

**One-line output:** `ad_library_line = "you are using ai to run outbound campaigns with one command"`

## 1. Trigger and scope

One question per row: **is this company running ads on Meta right now, and what is the ad actually
about.**

**The hard part is not the ad library. It is the input.** The Meta Ad Library is keyed to a
Facebook **Page**; your lists are keyed to a **company domain**. Nothing maps one to the other for
free. So most of this playbook is a discovery chain that turns a domain into a *verified* Facebook
Page URL, plus the gates that stop that chain from returning the wrong company's page. Ungated, it
confidently returned **a golfer's page for `ridge.com`** and **a pottery studio for `clay.com`**.

Two things it deliberately does not do:

- **It never reports a raw ad count to a prospect.** Meta's `totalCount` counts collated
  duplicates and overstates reality, one brand showed 950 for what was really about three
  creatives.
- **It never guesses.** When a page cannot be verified, the row abstains with an empty string
  rather than shipping a plausible-looking wrong page.

## 2. Output contract

### Inputs required per row

The rest: https://github.com/growthenginenowoslawski/coldoutboundskills/blob/HEAD/skills/playbooks/playbook-ad-library/SKILL.md