Playbook Google Site Search
Checks whether a company's own website mentions a specific keyword, using one simple...
Install
npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-google-site-search -g -a claude-code -y- Repository
- growthenginenowoslawski/coldoutboundskills797
- Category
- Engineering
- Updated
- 1mo ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Checks whether a company's own website mentions a specific keyword, using one simple Google site: query per keyword through a SERP API, and turns the hit into a copy-ready line. Triggers on "does their site mention X", "site: search", "find companies whose website says X", "filter this list by a keyword on their site", "check if they talk about X", "google search enrichment". Outputs site_keyword_hit plus a one-clause personalization line with an evidence URL.
Playbook: Google site: Keyword Filter
All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.
Use when: a campaign needs to know whether each company's own website talks about a specific thing, a certification, a technology, a service line, a location, a program name, and no structured API sells that field.
Do not use when: you need to find companies you do not have yet; when the thing you want is a
page rather than a phrase (playbook-pricing-page, playbook-case-study-page); or when a real
filterable field already exists (funding stage, headcount, technology installed), filter at the
source and skip this entirely.
One-line output: site_keyword_line = "you hold SOC 2 Type II certification", rendering as
Noticed you hold SOC 2 Type II certification.
1. Trigger and scope
You have a list of domains. Someone asks "which of these mention X on their website?"
It does two jobs at once, and you should know which one you are buying. As a filter it tells you which rows to keep, that half is reliable. As a personalization signal it gives you an evidence URL and a line, that half needs the confidence gate in §2, because a page can contain your keyword for reasons that have nothing to do with the company.
It does not prove a company lacks something. The index is incomplete and its results are not even stable between two identical calls a minute apart (measured). An empty result means "not found in the index today", never "this company does not do X".
The rule that defines this playbook: one keyword, one query
site:acme.com "chess". Never site:acme.com ("chess" OR "checkers" OR "board games").
Measured:
