# Playbook Linkedin Engagement

Turn the people who like and comment on a source account's LinkedIn posts (a...

- Repository: https://github.com/growthenginenowoslawski/coldoutboundskills (797 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-linkedin-engagement -g -a claude-code -y`
Codex: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-linkedin-engagement -g -a codex -y`
Cursor: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-linkedin-engagement -g -a cursor -y`
Gemini CLI: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-linkedin-engagement -g -a gemini-cli -y`

## Description

Turn the people who like and comment on a source account's LinkedIn posts (a competitor, or one of the client's own customers) into ICP-filtered prospect rows, with an optional copy-ready personalization line when the campaign asks for one. Triggers on "who engages with our competitors", "likers and commenters", "LinkedIn engagement list", "people commenting on competitor posts", "who engages with our customers' posts", "warm LinkedIn audience", "competitor engagers". Outputs one clean prospect row per engager; engagement_line only on request.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Playbook: LinkedIn Engagement

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when** an account's audience is the client's audience, a **competitor** or the **client's own
customer**.

**Do not use for** more companies in a market, similar companies (`playbook-lookalikes`), or job
changers (`playbook-new-in-role`). The chain is the same for both lanes; only the target URL changes.

**Output:** one row per engager, who, employer, post, evidence URL. `engagement_line` is **opt-in**.

## The number that governs planning

⚠️ **Roughly 1 in 10 raw engagers survives. Harvest 10 to 15x what you need.**

Cost follows from that: about **$4.45 per 1,000 raw engagers**, which is about **$45 per 1,000
usable prospects** at the measured survival rate. That is squarely in expensive territory, so
**shortlist posts by engagement count before you scrape.**

## The source-company rule (both halves, always automatic)

This is the rule that separates a usable engagement list from an embarrassing one, and **it has two
halves that people implement only one of.**

**(a) Drop every engager employed by ANY source company**, not just the author of the post they
engaged with. Match each current employer on **resolved domain first**, then profile URL, then
squashed name, and also on **resolved email domain**.

**(b) Push every source company onto that client's do-not-contact list.** Row drops fix only this
run; **the block list runs at send time**, which is what stops the same people arriving through a
different lane next month.

**It bites hardest on the customer lane**, where the source companies are people the client already
works with.

⛔ **Never block the client's own domain.** If it appears in the source set, **the list is wrong, stop.**

## Before any paid call

The rest: https://github.com/growthenginenowoslawski/coldoutboundskills/blob/HEAD/skills/playbooks/playbook-linkedin-engagement/SKILL.md