Playbook: Company Social Link Finding

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: a campaign or a downstream playbook needs the company's own social profile URL, most often LinkedIn for engagement scraping, or Instagram and Facebook for a DTC brand angle.

Do not use when: you want a person's profile, post-level engagement (playbook-linkedin-engagement), or an ad-library readout (playbook-ad-library, which consumes this playbook's Facebook output).

One-line output: company_linkedin_url = "https://www.linkedin.com/company/yampa-precision-manufacturing"

1. Trigger and scope

One bare domain in, up to six verified profile URLs out.

This is infrastructure, not copy. Almost nothing here goes into an email directly. What it does is feed the playbooks that DO produce copy, and every one of them treats the URL you hand over as ground truth and scrapes whatever is behind it.

That is the whole reason this playbook is strict:

A social URL that points at a similarly named company is worse than an empty cell, because the empty cell degrades gracefully and the wrong URL produces confident, specific, completely false personalization.

Both paid sources in the chain were measured returning the wrong company's page on real rows, so every value that did not come off the company's own website has to clear an ownership check before it is written.

2. Output contract

Inputs

Field	Type	Required?
domain (bare, lowercase, no scheme, no www, no path)	string	yes
company_name	string	yes, the verifier and the search queries both need it

Output fields

One canonical URL per platform, or "":

company_linkedin_url · company_x_url · company_facebook_url · company_instagram_url · company_youtube_url · company_tiktok_url