# Playbook Warm Intros

Build prospect lists where the prospect is already one hop from the client, and write...

- Repository: https://github.com/growthenginenowoslawski/coldoutboundskills (797 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-warm-intros -g -a claude-code -y`
Codex: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-warm-intros -g -a codex -y`
Cursor: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-warm-intros -g -a cursor -y`
Gemini CLI: `npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-warm-intros -g -a gemini-cli -y`

## Description

Build prospect lists where the prospect is already one hop from the client, and write the line that says so. Seven members, each with its own source. Current-customer alumni is the priority member - everyone who ever worked at one of the client's customers or case-study companies and has since moved on. Triggers on "warm intro", "who do we know at that account", "they used to work at our customer", "alumni of our case study company", "shared investor angle", "who is in the same city as our rep", "did they visit our site". Outputs warm_intro_line plus a per-member evidence column.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Playbook: Warm Intros

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign's whole premise is that the prospect is **already one hop from the
client**, and you need both the list and the line. The strongest version, and the one to build first,
is *"you used to work at a company that is now our client's customer"*.

**Do not use when:** you want a second contact at an account you already email
(`playbook-name-to-other-prospects`), people who engaged with a competitor's or customer's posts
(`playbook-linkedin-engagement`), or companies similar to a seed set (`playbook-lookalikes`).

**One-line output:** `warm_intro_line = "you came up through Coca-Cola, who we work with now"`,
rendering as `Noticed you came up through Coca-Cola, who we work with now.`

## ⚠️ Status: sources probed, no line graded

**This is the least proven playbook in the library, and it is written that way deliberately.**

- **Member 2's source probe passed**, 20/20 rows carried a dated matched past experience, a profile
  URL and a city, and **15/20 had moved on.**
- **Member 5's source probe passed**, the investor filter returns a real result count.
- **No member has produced a graded `warm_intro_line`.**

**Everything below §3 is a build spec, not a measured path.** Treat the coverage and quality claims
as unverified until you run one.

## 1. A family, not one playbook

A warm-intro signal is any evidence that the prospect is already one hop from the client, so email 1
can lean on a real connection instead of a cold pitch.

**Seven members share the copy shape `warm_intro_line`. They do not share a data source.** So this is
one routing table plus one build recipe per member.

The rest: https://github.com/growthenginenowoslawski/coldoutboundskills/blob/HEAD/skills/playbooks/playbook-warm-intros/SKILL.md