# Craftedwell Brand

CraftedWell brand guidelines for presentations and documents.

- Repository: https://github.com/https-deeplearning-ai/sc-agent-skills-files (1426 stars)
- Category: Documents
- License: see repository
- Last updated: 2026-06-08
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add https-deeplearning-ai/sc-agent-skills-files --skill craftedwell-brand -g -a claude-code -y`
Codex: `npx skills add https-deeplearning-ai/sc-agent-skills-files --skill craftedwell-brand -g -a codex -y`
Cursor: `npx skills add https-deeplearning-ai/sc-agent-skills-files --skill craftedwell-brand -g -a cursor -y`
Gemini CLI: `npx skills add https-deeplearning-ai/sc-agent-skills-files --skill craftedwell-brand -g -a gemini-cli -y`

## Description

CraftedWell brand guidelines for presentations and documents. Use this skill whenever creating or styling documents (docx, pdf) or presentations (pptx) for CraftedWell. Apply warm, artisanal aesthetic with chocolate/caramel color palette, Georgia headings, and Arial body text.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# CraftedWell Brand Guidelines

Apply CraftedWell's warm, artisanal brand to documents and presentations.

## Quick Reference

**Colors:**
- Primary text: Dark Chocolate `#3D2314`
- Headings: Chocolate `#5A2C10`
- Secondary: Cocoa `#8B4A24`
- Highlights: Caramel `#C07F43`, Soft Gold `#D4A45A`
- Backgrounds: Cream `#FDF8F3`, White `#FFFFFF`
- Borders: `#E5D5C5`

**Typography:**
- Headings: Georgia Bold
- Body: Arial

**Logos:** See `assets/`, use `logo-primary.png` on light backgrounds, `logo-reversed.png` on Dark Chocolate backgrounds only.

For complete specifications, read [`references/brand-guide.md`](references/brand-guide.md).

---

## Document Creation (docx)

Use with the `docx` skill. Apply these styles:

```javascript
// CraftedWell document styles for docx-js
const BRAND = {
  colors: {
    darkChocolate: "3D2314",
    chocolate: "5A2C10",
    cocoa: "8B4A24",
    caramel: "C07F43",
    cream: "FDF8F3",
    border: "E5D5C5"
  }
};

// Heading styles
paragraphStyles: [
  { id: "Heading1", name: "Heading 1", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 36, bold: true, font: "Georgia", color: BRAND.colors.chocolate },
    paragraph: { spacing: { before: 240, after: 120 }, outlineLevel: 0 } },
  { id: "Heading2", name: "Heading 2", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 28, bold: true, font: "Georgia", color: BRAND.colors.cocoa },
    paragraph: { spacing: { before: 200, after: 100 }, outlineLevel: 1 } },
  { id: "Heading3", name: "Heading 3", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 24, bold: true, font: "Arial", color: BRAND.colors.darkChocolate },
    paragraph: { spacing: { before: 160, after: 80 }, outlineLevel: 2 } }
]

// Default body style
default: { document: { run: { font: "Arial", size: 22, color: BRAND.colors.darkChocolate } } }

// Table header
shading: { fill: BRAND.colors.chocolate, type: ShadingType.CLEAR }
// with white text: color: "FFFFFF"

The rest: https://github.com/https-deeplearning-ai/sc-agent-skills-files/blob/HEAD/L3/brand_guidelines_skill/craftedwell-brand/SKILL.md