Analytics Insights
Design the analytics layer with script-backed benchmarks: KPI trees, report templates...
Install
npx skills add indranilbanerjee/digital-marketing-pro --skill analytics-insights -g -a claude-code -y- Repository
- indranilbanerjee/digital-marketing-pro921
- Category
- Design
- Updated
- 6d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Design the analytics layer with script-backed benchmarks: KPI trees, report templates, MMM, cookieless. \"define our KPIs\
Analytics & Insights
Metrics: mention rate, citation rate, share of model, share of AI voice, sentiment and the AI Visibility Score are defined, with formulas, in
skills/context-engine/ai-visibility-metrics.md. Report every score with its formula and its sample size (n).
GA4 "AI Assistant" channel group (added 13 May 2026)
Google Analytics 4 added a new default channel group called "AI Assistant" on 13 May 2026 (GA4 channel groups doc). When a referrer matches a recognized AI Assistant (ChatGPT, Gemini, Claude, etc.), GA4 automatically:
- Categorizes the session under the AI Assistant channel group
- Sets the Medium dimension to
ai-assistant
This is the attribution-side counterpart to the new GSC AI Performance Report (rolled out 3 June 2026, see /digital-marketing-pro:gsc-ai-performance). Because the GSC AI report intentionally excludes click data, the GA4 AI Assistant channel is currently the cleanest path to attribute actual traffic coming from generative AI surfaces.
Recommended GA4 setup checks when onboarding a brand:
