Audience Intelligence

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this module when the user's request involves any of the following:

• Buyer Persona Creation: Building detailed profiles of ideal customers for marketing and product decisions
• Audience Research: Understanding who a brand's customers or prospects are at a demographic, psychographic, and behavioral level
• Segmentation Strategy: Dividing an audience into meaningful groups for targeted marketing
• Jobs-to-Be-Done (JTBD) Analysis: Identifying the functional, social, and emotional jobs customers hire a product to do
• Psychographic Profiling: Understanding audience values, attitudes, interests, lifestyles, and motivations
• Anti-Persona Definition: Defining who is NOT the target customer to prevent wasted spend
• Audience Sizing & TAM Estimation: Estimating the size of addressable audience segments

Trigger phrases: "buyer persona," "target audience," "who are our customers," "customer profile," "segmentation," "audience segments," "Jobs-to-Be-Done," "JTBD," "psychographic," "ideal customer profile," "ICP," "anti-persona," "lookalike audience," "audience research," "buying committee," "customer avatar"

Brand Context (Auto-Applied)

Before producing any marketing output from this module: