# Audience Intelligence

Research audiences: personas, JTBD maps, RFM segments.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence -g -a gemini-cli -y`

## Description

Research audiences: personas, JTBD maps, RFM segments. One persona doc → audience-profile. \"run a JTBD analysis\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Audience Intelligence

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Buyer Persona Creation**: Building detailed profiles of ideal customers for marketing and product decisions
- **Audience Research**: Understanding who a brand's customers or prospects are at a demographic, psychographic, and behavioral level
- **Segmentation Strategy**: Dividing an audience into meaningful groups for targeted marketing
- **Jobs-to-Be-Done (JTBD) Analysis**: Identifying the functional, social, and emotional jobs customers hire a product to do
- **Psychographic Profiling**: Understanding audience values, attitudes, interests, lifestyles, and motivations
- **Anti-Persona Definition**: Defining who is NOT the target customer to prevent wasted spend
- **Audience Sizing & TAM Estimation**: Estimating the size of addressable audience segments

**Trigger phrases**: "buyer persona," "target audience," "who are our customers," "customer profile," "segmentation," "audience segments," "Jobs-to-Be-Done," "JTBD," "psychographic," "ideal customer profile," "ICP," "anti-persona," "lookalike audience," "audience research," "buying committee," "customer avatar"

## Brand Context (Auto-Applied)

Before producing any marketing output from this module:

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/audience-intelligence/SKILL.md