# Audience Profile

Profile 2-4 buyer personas as narrative documents: drivers, objections, journey.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -g -a gemini-cli -y`

## Description

Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. \"create a buyer persona\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# /digital-marketing-pro:audience-profile

## Purpose

Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities.

## Input Required

The user must provide (or will be prompted for):

- **Product/service**: What the brand offers
- **Customer type**: B2B buyer, B2C consumer, or both
- **Existing data**: Any customer research, survey data, analytics demographics, CRM data, or interview insights
- **Number of personas**: How many distinct personas to create (recommend 2-4)
- **Hypothesis**: Who the user thinks their ideal customer is (starting point)

## Process

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/audience-profile/SKILL.md