# Backlink Gap

Find backlink gap domains linking to competitors, not you, scored by script.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap -g -a gemini-cli -y`

## Description

Find backlink gap domains linking to competitors, not you, scored by script. \"who links to our competitors but not us\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# /digital-marketing-pro:backlink-gap

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Identify the highest-leverage backlink prospects, domains that link to multiple competitors but not to you, and rank them by an opinionated priority score that combines authority, link-overlap signal, downstream traffic, and topical relevance. Produces a numbered output bundle ready for outreach handoff.

## Context efficiency

Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context.

## When to Use

- Quarterly backlink audit, "where did our competitors grow links this quarter and we didn't?"
- Pre-launch link-building plan for a new product or content hub
- Digital PR qualification, separating "would-link-to-anyone" prospects from "high-confidence-will-link-to-our-space"
- Competitive recovery, a competitor displaced you and you want to know which links moved
- Onboarding a new client and need a "first 50 link targets" backlog

**Don't use** when you just need backlink *quantity* numbers (use the brand's connected backlink MCP directly) or when you need *anchor-text* analysis of your own profile (that's a separate audit, covered in `seo-audit`).

## Brand context (auto-applied)

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/backlink-gap/SKILL.md