Brand Setup, Interactive Brand Profiling

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

• User says "set up a new brand" or "create a brand profile"
• User mentions a new client or project for marketing
• User wants to switch between brands (agency use case)
• User wants to update brand voice, audiences, or goals
• First time using any marketing skill without an active brand

Setup Modes

Quick Setup (5 questions, recommended for getting started fast)

If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions:

1. Brand name, "What's your brand or business name?"
2. What you do, "In one sentence, what does [brand] do?" (extract industry, business model, USP)
3. Target audience, "Who is your primary customer?" (extract B2B/B2C, demographics)
4. Brand voice, "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales)
5. Primary channel, "Where do you primarily market? (social media, email, SEO, paid ads, etc.)"

From these 5 answers, intelligently populate the full profile:

• Infer industry, business model type, and compliance requirements
• Map voice descriptors to the 1-10 scales (e.g., "professional" → formality: 8, "fun" → humor: 7)
• Set sensible defaults for everything else
• Tell the user: "Quick profile created! You can refine it anytime with /digital-marketing-pro:brand-setup --full"

Full Setup (17 questions, comprehensive profiling)

Use the full setup when:

• User explicitly asks for detailed/full/comprehensive setup
• User says "/digital-marketing-pro:brand-setup --full"
• User wants to update specific sections of an existing profile

Process (Full Setup)

Step 1: Brand Identity