# Brand Setup

Set up or update the brand profile every skill reads: voice, audience, compliance.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill brand-setup -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill brand-setup -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill brand-setup -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill brand-setup -g -a gemini-cli -y`

## Description

Set up or update the brand profile every skill reads: voice, audience, compliance. \"set up a new brand\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Setup, Interactive Brand Profiling

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

- User says "set up a new brand" or "create a brand profile"
- User mentions a new client or project for marketing
- User wants to switch between brands (agency use case)
- User wants to update brand voice, audiences, or goals
- First time using any marketing skill without an active brand

## Setup Modes

### Quick Setup (5 questions, recommended for getting started fast)
If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions:
1. **Brand name**, "What's your brand or business name?"
2. **What you do**, "In one sentence, what does [brand] do?" (extract industry, business model, USP)
3. **Target audience**, "Who is your primary customer?" (extract B2B/B2C, demographics)
4. **Brand voice**, "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales)
5. **Primary channel**, "Where do you primarily market? (social media, email, SEO, paid ads, etc.)"

From these 5 answers, intelligently populate the full profile:
- Infer industry, business model type, and compliance requirements
- Map voice descriptors to the 1-10 scales (e.g., "professional" → formality: 8, "fun" → humor: 7)
- Set sensible defaults for everything else
- Tell the user: "Quick profile created! You can refine it anytime with /digital-marketing-pro:brand-setup --full"

### Full Setup (17 questions, comprehensive profiling)
Use the full setup when:
- User explicitly asks for detailed/full/comprehensive setup
- User says "/digital-marketing-pro:brand-setup --full"
- User wants to update specific sections of an existing profile

## Process (Full Setup)

### Step 1: Brand Identity

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/brand-setup/SKILL.md