/digital-marketing-pro:c2pa-metadata, Embed Content Authenticity Provenance

Purpose

Wraps scripts/embed-c2pa.py to add a C2PA (Coalition for Content Provenance and Authenticity) manifest to any AI-generated marketing asset. The manifest carries a machine-readable provenance trail (who generated it, what generator was used, what prompt produced it, when it was reviewed) plus a visible AI-generation claim in the IPTC digital-source-type vocabulary.

This is the technical mechanism brands use to comply with:

• EU AI Act Article 50 (has applied since 2 August 2026; generative systems that existed before then have until 2 December 2026 to mark their output under Article 50(2)), generative-AI marketing content must be marked in a machine-readable format using open, interoperable standards. C2PA is the emerging backbone. Penalty for non-compliance: up to €15 million or 3% global annual turnover.
• NY synthetic-performer disclosure law (S.8420-A, signed 2025-12-11, in force 2026-06-09: an ad that uses an AI-generated synthetic performer must disclose it conspicuously; $1,000 for a first violation and $5,000 for each later one; applies to ads reaching New York audiences (Governor's release, 2025-12-11; the effective date and penalties as reported by law-firm summaries)).
• FTC rules on endorsements and reviews: the Endorsement Guides (16 CFR Part 255, revised 2023) and the Consumer Reviews and Testimonials Rule (16 CFR Part 465, in force 2024-10-21), which bans fake reviews and testimonials, AI-generated ones included; the FTC's Q&A says an AI avatar can still be a testimonial and can deceive (FTC Q&A).
• Australia Online Safety Act / UK Online Safety Act, emerging deepfake disclosure requirements.