Skills

Campaign Orchestrator

Orchestrate a campaign lifecycle: briefs, budget models, UTMs, post-mortems.

Install

npx skills add indranilbanerjee/digital-marketing-pro --skill campaign-orchestrator -g -a claude-code -y
Category
Engineering
Updated
6d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Orchestrate a campaign lifecycle: briefs, budget models, UTMs, post-mortems. \"set up UTM naming conventions\

Campaign Orchestrator

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this module when the user's request involves any of the following:

  • Campaign Planning: Designing a new marketing campaign from brief to launch plan
  • Budget Allocation: Distributing marketing spend across channels, campaigns, or time periods
  • Channel Mix Optimization: Selecting and balancing the right marketing channels for a goal
  • Media Planning: Building a media plan with placements, timing, and spend
  • UTM Tracking: Standardizing URL tracking parameters for campaign measurement
  • Cross-Channel Orchestration: Coordinating messaging and timing across multiple channels
  • Campaign Post-Mortem: Analyzing completed campaigns to extract learnings
  • ABM Campaign Planning: Designing account-based marketing campaigns for targeted accounts
  • Campaign Calendar: Building a time-sequenced plan of campaign activities

Trigger phrases: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10"

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

Read the whole SKILL.md on GitHub

More in Engineering