# Campaign Orchestrator

Orchestrate a campaign lifecycle: briefs, budget models, UTMs, post-mortems.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill campaign-orchestrator -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill campaign-orchestrator -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill campaign-orchestrator -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill campaign-orchestrator -g -a gemini-cli -y`

## Description

Orchestrate a campaign lifecycle: briefs, budget models, UTMs, post-mortems. \"set up UTM naming conventions\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Campaign Orchestrator

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Campaign Planning**: Designing a new marketing campaign from brief to launch plan
- **Budget Allocation**: Distributing marketing spend across channels, campaigns, or time periods
- **Channel Mix Optimization**: Selecting and balancing the right marketing channels for a goal
- **Media Planning**: Building a media plan with placements, timing, and spend
- **UTM Tracking**: Standardizing URL tracking parameters for campaign measurement
- **Cross-Channel Orchestration**: Coordinating messaging and timing across multiple channels
- **Campaign Post-Mortem**: Analyzing completed campaigns to extract learnings
- **ABM Campaign Planning**: Designing account-based marketing campaigns for targeted accounts
- **Campaign Calendar**: Building a time-sequenced plan of campaign activities

**Trigger phrases**: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10"

## Brand Context (Auto-Applied)

Before producing any marketing output from this module:

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/campaign-orchestrator/SKILL.md