# Case Study Plan

Plan a case study: narrative, interview questions, formats.

- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (921 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add indranilbanerjee/digital-marketing-pro --skill case-study-plan -g -a claude-code -y`
Codex: `npx skills add indranilbanerjee/digital-marketing-pro --skill case-study-plan -g -a codex -y`
Cursor: `npx skills add indranilbanerjee/digital-marketing-pro --skill case-study-plan -g -a cursor -y`
Gemini CLI: `npx skills add indranilbanerjee/digital-marketing-pro --skill case-study-plan -g -a gemini-cli -y`

## Description

Plan a case study: narrative, interview questions, formats. \"turn this client win into a case study\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# /digital-marketing-pro:case-study-plan

## Purpose

Generate a structured case study creation plan with interview framework, data visualization approach, format variations, and distribution strategy. Produces a complete blueprint for building compelling proof-of-results content that drives sales enablement and builds credibility.

## Input Required

The user must provide (or will be prompted for):

- **Client or project to feature**: The specific client engagement, campaign, or project that will be showcased
- **Challenge or problem addressed**: The business problem, market pressure, or growth obstacle the client was facing before the engagement
- **Solution implemented**: The services, campaigns, strategies, or tools deployed to address the challenge
- **Results achieved**: Quantitative outcomes (revenue lift, traffic growth, conversion improvement, cost reduction) and qualitative outcomes (brand perception, team capability, process improvement)
- **Timeline of engagement**: Duration of the project or campaign, start date, key milestones, and current status
- **Permission status**: Whether the client has approved public use of their name, data, and story, or if anonymization is required
- **Target audience for the case study**: Who will read or watch it, prospects in the same industry, C-suite decision-makers, marketing managers, procurement teams, or general audience
- **Desired formats**: Which output formats are needed, PDF white paper, website page, presentation deck, video testimonial, social media snippets, or sales one-pager
- **Industry vertical**: The client's industry for contextual benchmarking and relevance targeting
- **Competitive context**: What alternatives the client considered and why they chose this approach

## Process

The rest: https://github.com/indranilbanerjee/digital-marketing-pro/blob/HEAD/skills/case-study-plan/SKILL.md