Cohort Analysis
Run cohort analysis: retention matrix and LTV by cohort.
Install
npx skills add indranilbanerjee/digital-marketing-pro --skill cohort-analysis -g -a claude-code -y- Repository
- indranilbanerjee/digital-marketing-pro921
- Category
- Engineering
- Updated
- 6d ago
- License
- MIT
- Context cost
- Mediumabout 2,652 tokens
- Runs scripts
- No, instructions only
What it does
Run cohort analysis: retention matrix and LTV by cohort. Churn scoring → churn-risk. \"build a retention matrix\
/digital-marketing-pro:cohort-analysis
Script location. If your host does not set
${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin'sscripts/folder, next toskills/. Run them with Python 3.10 or newer:python, orpython3wherepythonis not found (macOS, many Linux systems).
Purpose
Perform customer cohort analysis to understand lifecycle patterns, retention, and value over time. Segment customers into cohorts by acquisition date, channel, behavior, or value tier, then track retention curves, compare cohort performance, and identify which acquisition sources produce the highest-value customers. This analysis reveals whether the business is acquiring better or worse customers over time, which channels drive long-term value versus one-time transactions, and where lifecycle interventions (onboarding improvements, re-engagement campaigns, loyalty programs) would have the greatest impact on retention and revenue.
Input Required
The user must provide (or will be prompted for):
