Skills

Competitor Monitor

Monitor competitors over time: baseline sites, pricing and ads by script, flag changes.

Install

npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-monitor -g -a claude-code -y
Category
Marketing
Updated
6d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. \"track our competitors over time\

/digital-marketing-pro:competitor-monitor

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

Purpose

Set up and manage ongoing competitor monitoring. Define which competitors to track, what to monitor (content changes, pricing updates, ad activity, social mentions, SEO rankings, SERP feature ownership), how often to scan each dimension, and what alerts to trigger when significant changes are detected. This command establishes competitive intelligence baselines by capturing the current state of each competitor across all monitored dimensions, then configures recurring scans to detect and surface changes over time. Baselines serve as the reference point for all future change detection, without them, alerts have no context for what constitutes a meaningful shift versus normal fluctuation. Supports per-dimension scan frequencies so high-velocity dimensions like pricing and ads can be checked daily while slower-moving dimensions like content strategy and SEO authority are reviewed weekly or monthly. The monitoring configuration persists across sessions and powers both the competitor-alerts notification system and the share-of-voice trend tracking.

Input Required

The user must provide (or will be prompted for):

Read the whole SKILL.md on GitHub

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