Competitor Teardown
Systematic competitive analysis covering positioning, messaging hierarchy, objection...
Install
npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Design
- Updated
- 8d ago
- License
- See repository
- Context cost
- Lightabout 1,484 tokens
- Runs scripts
- No, instructions only
What it does
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.
Competitor Teardown
Analyze competitor landing pages for positioning, messaging, and conversion strategy insights.
Process
- Capture the page - URL for fetch or screenshot upload
- Extract value proposition - Problem, ICP, transformation, unique mechanism
- Map messaging hierarchy - Headline → Subheadline → Body → CTA flow
- Score systematically - 100-point rubric
- Identify strengths and weaknesses - Actionable competitive intelligence
- Generate strategic recommendations - How to differentiate
Value Proposition Analysis Framework
Answer these four questions from the competitor's page:
| Question | What to Look For |
|---|---|
| What problem do they solve? | Pain points mentioned, problem agitation |
| Who is their ICP? | Language cues, industry references, company size signals |
| What transformation do they promise? | Before/after, outcomes, results |
| What's their unique mechanism? | Proprietary method, technology, approach |
Messaging Hierarchy Evaluation
| Element | Assessment Criteria |
|---|---|
| Headline | Matches intent? Clear benefit? Addresses pain? Most prominent? |
| Subheadline | Expands "how"? Reinforces UVP? Supports headline? |
| Body Copy | Framework used (AIDA/PAS/BAB)? Benefit-to-feature ratio? |
| CTA | Visible? Action-oriented verb? Value stated? Urgency present? |
| Trust Signals | Logos, testimonials, ratings, certifications, social proof? |
