# Competitor Teardown

Systematic competitive analysis covering positioning, messaging hierarchy, objection...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Design
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Teardown

Analyze competitor landing pages for positioning, messaging, and conversion strategy insights.

## Process

1. **Capture the page** - URL for fetch or screenshot upload
2. **Extract value proposition** - Problem, ICP, transformation, unique mechanism
3. **Map messaging hierarchy** - Headline → Subheadline → Body → CTA flow
4. **Score systematically** - 100-point rubric
5. **Identify strengths and weaknesses** - Actionable competitive intelligence
6. **Generate strategic recommendations** - How to differentiate

## Value Proposition Analysis Framework

Answer these four questions from the competitor's page:

| Question | What to Look For |
|----------|-----------------|
| **What problem do they solve?** | Pain points mentioned, problem agitation |
| **Who is their ICP?** | Language cues, industry references, company size signals |
| **What transformation do they promise?** | Before/after, outcomes, results |
| **What's their unique mechanism?** | Proprietary method, technology, approach |

## Messaging Hierarchy Evaluation

| Element | Assessment Criteria |
|---------|---------------------|
| **Headline** | Matches intent? Clear benefit? Addresses pain? Most prominent? |
| **Subheadline** | Expands "how"? Reinforces UVP? Supports headline? |
| **Body Copy** | Framework used (AIDA/PAS/BAB)? Benefit-to-feature ratio? |
| **CTA** | Visible? Action-oriented verb? Value stated? Urgency present? |
| **Trust Signals** | Logos, testimonials, ratings, certifications, social proof? |

## 100-Point Scoring Rubric

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/competitor-teardown/SKILL.md