Skills

Email Sequence Writer

Write complete nurture email sequences with subject lines, preview text, and body copy...

Install

npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -g -a claude-code -y
Category
Marketing
Updated
8d ago
License
See repository
Context cost
Mediumabout 1,694 tokens
Runs scripts
No, instructions only

What it does

Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.

Email Sequence Writer

Create complete email sequences with strategic timing, copywriting frameworks, and voice consistency.

Process

  1. Gather context - ICP, offer, main objections, brand voice
  2. Map sequence structure - Purpose of each email, timing
  3. Apply copywriting formulas - AIDA, PAS, BAB per email
  4. Write subject lines - Test multiple angles
  5. Draft full emails - Subject, preview, body, CTA
  6. Ensure voice consistency - Maintain tone throughout

Sequence Framework (5-Day Nurture)

DayPurposeContent Focus
1Welcome + DeliverDeliver lead magnet, set expectations
2Address ProblemAgitate main pain point
3Provide ValueQuick win, build trust
4Share ProofCase study, testimonial, results
5Present OfferClear CTA, deadline if applicable

Copywriting Formulas

FormulaStructureBest For
AIDAAttention → Interest → Desire → ActionStandard promotional
PASProblem → Agitate → SolutionPain-point focused
BABBefore → After → BridgeTransformation stories
PASOPProblem → Agitation → Solution → Outcome → New ProblemDrip sequences (creates open loops)

Subject Line Formulas

TypeFormulaExample
QuestionAsk about their pain"Are you making this mistake with your email list?"
UrgencyTime-bound action"Last call: Offer closes in 3 hours"
CuriosityCreate intrigue"I was wrong about everything..."
NumbersSpecific list/results"7 lessons I learned doubling traffic"
PersonalUse name + question"[Name], quick question about your goals"
BenefitDirect value statement"How to save 10 hours this week"

Subject Line Best Practices

Read the whole SKILL.md on GitHub

More in Marketing